Strengthening this new test
The test lies in 50 groups of common memes, most of which included an opening meme such as for example and 20 different types (including, the original “Charlie Bit My Finger” video and 20 imitations/remixes for the video). If at all possible, the full sample carry out had been 1050 meme days (fifty family members X 21 times), but not, as the specific meme family members didn’t have an initiating meme including (e.grams. “Facepalm,” “Lolcats”), our latest test contains 1013 products to possess studies. Determining typically the most popular meme household is probably an impossible activity considering the dynamic character regarding memes and different ways having contrasting its popularity (see matters, likes/ballots, number of derivations, number of says in search results, etc); not, we strongly recommend here a structured process to identify well-accepted meme family considering a mix of instructional and web-based source.
First, with the aid of the newest KnowYourMeme database (select in addition to Phillips, 2012 ; Shifman, 2013 a beneficial, 2013 b), i constructed a listing of 1168 acknowledged meme families. In order to filter the fresh 50 hottest ones, we triangulated listing of all of the prominent memes looking into the informative records (Bauckhage, 2011 ; Knobel & Lankshear, 2007 ; Shifman, 2012 , 2013 b) along with their the search engines popularity. and you may Yahoo (on the validity and you will precision regarding the approach discover also ).
When good meme got several you’ll headings, instance “Charlie Part Me” and you can “Charlie Part My Digit – Once more!,” we searched for the fresh new label one to yielded the greatest quantity of serp’s and get appeared in the highest number of instructional source. I ranked brand new meme families centered on its search-engine dominance plus the level of academic present you to definitely approved her or him. From the fifty meme family members, 40 were picked by doing this. Ultimately, since instructional offer indexed just memes up until 2010, to become more recent memes, we extra 10 additional well-known memes following the same techniques, but rather than triangulating the information that have instructional offer.
I used a combination of several preferred meme-depending social networking websites (Reddit and you will Tumblr), to help you locate 20 some other cases of each of the 50 meme families. I used the titles of your 50 selected memes (age.g., “Charlie Piece Myself”) just like the browse question in these social networking sites. In the place of typical-particular search engines like google particularly YouTube, this procedure permitted us to select a combination of popular video, photos, and you will text systems of the meme family. Web sites also allowed sorting according to the interior positions options: To have reddit, we utilized the choose rating, figuring the difference between positive (upvotes) and negative (downvotes) opinions; for Tumblr, we built-up just how many “likes” and “reblogs” (shares) a submission acquired. Adopting the inner positions assistance, the latest 20 most popular instances of for each and every meme was in fact sampled, generally using fifteen regarding reddit and 5 from Tumblr, since the previous is actually seen to be an even more reliable and prolific resource. This technique is chosen to help you best echo the brand new collective advice and liking of one’s users since shown by active voting otherwise sharing, aiming to choose the most preferred for example really affiliate era each and every meme relatives. Just like the detailed lower than, this test is actually confronted with both articles and circle analyses.
Content data
The newest reached try are studied using quantitative articles data. The original phase of coding focused on distinguishing the particular quiddities inside for every single meme loved ones. Per meme such as for instance, new coders indexed part of the has actually you to stayed on the fresh meme or was in fact normally common because of the most other cases of the same family unit members (instance, a main reputation, a specific terminology, otherwise an object). A good rooted, qualitative analysis one then followed it early stage produced five types of quiddities, and this taken into account all instances we looked at: object, step, https://datingranking.net/hispanic-dating/ specific character, common profile (elizabeth.g. “child” or “cat”), and you may words. The complete corpus was then re-assessed quantitatively, according to the four kinds: For every single meme such as for example was coded from the a few programmers for having that or more of four quiddity versions. At this point, an enthusiastic intercoder reliability take to are presented (get a hold of less than).
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